I totally agree with you, both in rural and urban areas businesses can be successful, it depends on the strategy used for it. I have traveled a lot to rural areas and during my stay there I have achieved what I am looking for without having to return to the capital, you have to review the demand of the population and the shortages that exist in them to choose the most appropriate business.the successfulness of a business doesn't warrant being in a urban area or rural area.if a business can be successful in an urban settlement it can as well prosper in rural area.it all depends on the kind of business you are to involve in and the provisions you have made and it also depend on strategize