Defining your ideal customer may seem like a tough question but if you think about it, it’s not. Most people start a business to provide a solution to a demand. Your business is no different. If you sell shoes your customer is someone in need of shoes. Not everyone needs work boots or party shoes. Therefore, if you sell shoes for children your ideal customer is parents that need shoes for their children. Understand Who Your Product or Service is Designed For. When deciding to go into business, regardless of the product or service you will offer, it is crucial to outline who is in need of what you will offer.