What is target audience and how do you define and get them?

[MarieArie]

You may exclude target audience in some of your ads and let facebook do that for you, like you said, the target audience is definitely important, if you choose to use the target audience option, do make sure to select those who love online shopping and at same time love bags, shoes or what you wish to offer.

The purchasing process is in the customer's hands, and if they want to be the one to catch their attention across a sea of brands and advertisers, marketers must create tailored, personalized experiences for customers. They will make more educated decisions about media, messaging, and timing when marketers have a thorough understanding of their target customer.
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You may exclude target audience in some of your ads and let facebook do that for you, like you said, the target audience is definitely important, if you choose to use the target audience option, do make sure to select those who love online shopping and at same time love bags, shoes or what you wish to offer.

The purchasing process is in the customer's hands, and if they want to be the one to catch their attention across a sea of brands and advertisers, marketers must create tailored, personalized experiences for customers. They will make more educated decisions about media, messaging, and timing when marketers have a thorough understanding of their target customer.

 

[Adventurer]

Alot of times when I ask Business Owners "What is your target market?" Most of them say things like" Everybody . I'm selling bags and shoes, everybody needs bags and shoes" I just laugh because your target market can't be everybody, I mean there seven billion people living in the world,and trust meet not everybody thinks alike or like the same things.

HERE'S A SIMPLE WAY TO DEFINE YOUR TARGET MARKET;
Find a minimum of 5 people who are interested in your products; five people who will love to buy your products. (the number could be more, 5 is a minimum) Then, proceed to carry out some research. Find their motivation, Pains, Hopes, Likes, Dislikes, Doubts, How they think; practically find out everything you can about them, and then, connect the dots. This will give you an idea of what your model customer should look like. When you know this, you will be able to structure your marketing message to speak directly to them. So, they know that you are someone that understands them and what they want.

You're right and now social media has made it easy to identify your target audience with the use of Pixels, once installed on your website it tracks the visitors, from there you can generate a look alike audience which you can target.
Google analytics also has this feature, very effective.

 

[MarieArie]

Your target audience are limited ..those who somehow wants your product they should need them .for example if u manufacture shoes for school kids your target audience is only kids and parents bcz they purchase things for kids so you have to make your audience wisely

The purchasing process is in the customer's hands, and if they want to be the one to catch their attention across a sea of brands and advertisers, marketers must create tailored, personalized experiences for customers. They will make more educated decisions about media, messaging, and timing when marketers have a thorough understanding of their target customer.

 

[Bart Simpson]

As an example, your target customers are real people that your goods are meant for. Many toy makers market their products to children rather than adults, while car companies concentrate their marketing efforts on their consumers rather than children. In order to reach an audience that consists of children, men, women, old and young, some businesses manufacture goods that both children, men, women, old and young can use.

 

[Ayokex]

Target audience are the business prospects who are the best set of people that really in need of the product offered for sale. These set of people can be captured when a proper business survey is carried out and to reach may be either through internet campaign or personal contact.

 

[Mahnoor]

• 
  How to define your target audience and understand your target market to create a clear picture of exactly who you are (and aren’t) writing for.
• Pick up tips, tactics, and strategies for gathering audience data.
• Use your improved knowledge of your audience to create content that connects with their needs and interests.

Be sure to download the free audience survey and audience persona templates.

 

[Highflyer]

Your target audience or market are the people you intend selling your product or services too, and you should look for your target audience before starting your business. For example when starting a lingerie business, your target audience will definitely be young ladies, you can't sell to moms in their 60s.

 

[Caali]

A social media target audience is the specific group of people you want to reach with your social channels. They are the people who are most likely to be interested in your content, products, or services.

 

[Veetos12]

Alot of times when I ask Business Owners "What is your target market?" Most of them say things like" Everybody . I'm selling bags and shoes, everybody needs bags and shoes" I just laugh because your target market can't be everybody, I mean there seven billion people living in the world,and trust meet not everybody thinks alike or like the same things.

HERE'S A SIMPLE WAY TO DEFINE YOUR TARGET MARKET;
Find a minimum of 5 people who are interested in your products; five people who will love to buy your products. (the number could be more, 5 is a minimum) Then, proceed to carry out some research. Find their motivation, Pains, Hopes, Likes, Dislikes, Doubts, How they think; practically find out everything you can about them, and then, connect the dots. This will give you an idea of what your model customer should look like. When you know this, you will be able to structure your marketing message to speak directly to them. So, they know that you are someone that understands them and what they want.

Sincerely I am so happy to take my time to go through this lovely piece of write up. So many things to pick up for my business most especially the part where you analyze target audience and give a simple analogy. Thank you for this

 

[Dubai]

To out it in clear terms, you target audience are those whom your services and products are meant for. If the work or service you render solves my problem directly or indirectly, then I have become your target audience. They are the ones who make you remain relevant in business.

 

[Akinwale701]

Alot of times when I ask Business Owners "What is your target market?" Most of them say things like" Everybody . I'm selling bags and shoes, everybody needs bags and shoes" I just laugh because your target market can't be everybody, I mean there seven billion people living in the world,and trust meet not everybody thinks alike or like the same things.

HERE'S A SIMPLE WAY TO DEFINE YOUR TARGET MARKET;
Find a minimum of 5 people who are interested in your products; five people who will love to buy your products. (the number could be more, 5 is a minimum) Then, proceed to carry out some research. Find their motivation, Pains, Hopes, Likes, Dislikes, Doubts, How they think; practically find out everything you can about them, and then, connect the dots. This will give you an idea of what your model customer should look like. When you know this, you will be able to structure your marketing message to speak directly to them. So, they know that you are someone that understands them and what they want.

target audience refers to the particula number of people in terms age, sex, location, etc to determine what exactly you want you customers to be. They are the people you want to see your advertisement when you have successfully placed the advert

 

[Kunkun]

Your target audience alludes to the particular gathering of customers destined to need your item or administration, and accordingly, the gathering of individuals who should see your promotion crusades. Target crowd might be directed by age, sexual orientation, pay, area, interests or a heap of different variables.

 

[adazeez1995]

I think you are right. Target audience simply means that percentage of the population who wants your products/ services most. For example, if you are into sales of ice-cream, candy and yoghurt, your target audience would be teenagers and young adults. If you are in the cosmetic business, your target audience would be ladies ( young and middle aged)

 

[tyrim88]

Target audience is very important because you will have to know their want and some basic values they require from a service provider or product.You need to know their interest and thing they expect from a product.

 

[akinlolu99]

Your intended interest group are the alleged individuals that you think would belittle your merchandise or administration you are delivering. They are additionally your imminent clients or explicit gathering of individuals you need to reach from your promoting medium. The manner in which you can contact them is by publicizing where they can be found, for occurrence, on the off chance that you sell books, your intended interest group would learn focuses and schools on the grounds that these arrangements of individuals have the most noteworthy propensity of purchasing your merchandise.

 

[Billy]

Your target audience is the persons to whom your message is intended for. You get your audience by analyzing your message and the demography that it is intended for.

 

[emmitus]

Alot of times when I ask Business Owners "What is your target market?" Most of them say things like" Everybody . I'm selling bags and shoes, everybody needs bags and shoes" I just laugh because your target market can't be everybody, I mean there seven billion people living in the world,and trust meet not everybody thinks alike or like the same things.

HERE'S A SIMPLE WAY TO DEFINE YOUR TARGET MARKET;
Find a minimum of 5 people who are interested in your products; five people who will love to buy your products. (the number could be more, 5 is a minimum) Then, proceed to carry out some research. Find their motivation, Pains, Hopes, Likes, Dislikes, Doubts, How they think; practically find out everything you can about them, and then, connect the dots. This will give you an idea of what your model customer should look like. When you know this, you will be able to structure your marketing message to speak directly to them. So, they know that you are someone that understands them and what they want.

 

[Kane]

The target audience is the audience that is actually interested in your products or services. If you are selling kids clothes, who is your target audience. Right, parents, mostly the mothers. You will have to cater to this group.

 

[Eodine]

The particular set of people that your market was ideally made for would be your target market or audience, for example if you provide umbrellas in a place, your audience is people that walk in the rain or use umbrellas under sun.

 

[Grant]

The target audience is usually self explanatory when it comes to any venture you jump into. If you work with cosmetics for example, you can kind of guess what the demographic is going to be. Same as if you made a product based on video games, the demographic would often be male gamers, aged 24-40 or something along those lines.

It really depends on what you want to do.