What is target audience and how do you define and get them?

[Kaindio Agnes Wanja]

Alot of times when I ask Business Owners "What is your target market?" Most of them say things like" Everybody . I'm selling bags and shoes, everybody needs bags and shoes" I just laugh because your target market can't be everybody, I mean there seven billion people living in the world,and trust meet not everybody thinks alike or like the same things.

HERE'S A SIMPLE WAY TO DEFINE YOUR TARGET MARKET;
Find a minimum of 5 people who are interested in your products; five people who will love to buy your products. (the number could be more, 5 is a minimum) Then, proceed to carry out some research. Find their motivation, Pains, Hopes, Likes, Dislikes, Doubts, How they think; practically find out everything you can about them, and then, connect the dots. This will give you an idea of what your model customer should look like. When you know this, you will be able to structure your marketing message to speak directly to them. So, they know that you are someone that understands them and what they want.

Target audience are the groups of people that the products are meant for.
For example like school uniform shops their target audience are the pupils and students .
So we find that in every business it have a target audience whereby even those that sell car spare parts their target audience are those that have cars and not other people .
So in every business it should have target audience for it to do well

 

[joy101]

A target audience are the kind of product or service you will like to advertised, before you start a business it is very important to identify your target to the audience or customers who are going to purchase your products.

 

[Kamon c4]

Target audience is done in order to capture the attention the congregation of people that are possibly in need of your products or services the most. Sales from Target audience can be achieved from target marketing.

 

[Amazon2005]

Your target audience are the people who needs your goods and services, there's a lot of places where you can meet your target audience especially the social media, if you're into restaurant, clothing line, it's very easier to meet your target audience on instagram because the app is visual friendly

 

[btaliat]

I love your technique but it is better to have more than what you wrote up there. It is possible that some of those customers may not be serious and even market or tell anybody about your product. That's why you either need to market your product yourself through some social media outlets or you advertise or media.

 

[Doradorwa]

A variety of techniques are described by which keyword sets and target audience profiles may be generalized in a systematic and effective way with reference to relationships between keywords, profiles, and the data of an underlying user population.
View at patents.

 

[Kelvin7656]

Target audience is a social media target audience is the specific group of people you want to reach with your social channels. They are the people who are most likely to be interested in your content, products, or services.

 

[WhiteHouse]

The development of a business depends on the factor called 'Target Market'. People don't buy the products they don't need. Generalizing the consumers can harm the sales and revenue of your business. Therefore, you must target a particular segment of the audience whose needs to stimulate your product or service sale.

 

[Alexandoy]

I agree that the target audience is the market that your business is all about. If there are 1,000 residents in your village and your business is women's handbags then your target audience in the village are the women and some men who would buy the bag for a gift. With that situation you can have a good estimate of your target market. However, the numbers that you estimated may not be accurate in terms of sale because they are just considered prospects and not buyers yet.

 

[Ltherman]

Is there a simple and easier way to do this market survey or getting to define a particular niche market that will not entail carrying out anything flamboyant. Often times some of us don't know how to go about it.
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Is there a simple and easier way to do this market survey or getting to define a particular niche market that will not entail carrying out anything flamboyant. Often times some of us don't know how to go about it.

 

[MizzLala]

You can't have everybody as your target audience! That's just lazy! Even early on when you get a business idea, if you know the space you're looking to operate in, you should have an idea of your target market. And then you can conduct market research and SWOT analysis to drill further into that. Even just talking to friends and your extended family can yield very valuable insight.

 

[Frank]

In advertising, target audience is the people that you want to reach out to when selling your products or services. Understanding how these people think and act is crucial to avoid them feel that you are not doing enough to convince them.

 

[Bookwormlux1]

Target audience are people who would be interested in the services you are rendering. It is very important to understand this before siting your business anywhere. If your services are not needed, you won't get any patronage.

 

[giddy]

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

 

[Seun4luv]

Know Where Your audience Spends Most of Its Time. Rather than forcing your audience to come to you, consider going to the places your audience currently spend time online. Create Content That Appeals to Your audience Incorporate Multimedia. Make Content Mobile Friendly. Stay Consistent.

 

[Ralphjoe]

Your target audience are those people that will be interested in your products or services that you offers. These people has a certain characteristics that they have alot in common that attracts them to your business.

 

[Seyesystem]

In business a targeted audience is a small group of people identified as likely customers of a business. People in a target audience share similarities, such as age, location, or status. Knowing your targeted audience helps the business to thrives quickly and the business will grow very fast. Targeted audience make the advert of the products get to the right potential customers and which increases sales of the business.

 

[chicnthin]

Target market is where and whom you want your products to be consumed. It is important to know what your target is, to provide the products specified to their needs. Make a research and survey to identify what is your target market gonna be.

 

[Afrinish]

Alot of times when I ask Business Owners "What is your target market?" Most of them say things like" Everybody . I'm selling bags and shoes, everybody needs bags and shoes" I just laugh because your target market can't be everybody, I mean there seven billion people living in the world,and trust meet not everybody thinks alike or like the same things.

 

[Sammyesx]

Every product or service is a solution to a particular problem, the people in need of your products or services to solve their problem are your targeted audience. For example starting a restaurant business in a residential area is not wise because people are at home and they can prepare their food them selves, if you want to make it big then you restaurant should be located in a commercial area, those are your targeted audience.