That is actually spot on,i think areas have their own peculiarities that one can study and start providing services to them.If one can have some piece of land,one can look for what is lacking but very essential and start cultivating there and start being a major distributor there and even to the cities.There are many businesses that can thrive in rural areas, people living in rural areas are not that financially buoyant so you have to consider the business that will suit their finances and income