Customers choose to call because they want to have a conversation with a real person, who will respond to their inquiries and answer the questions, even the unusual ones.If it were otherwise, clients would keep on browsing the website. For this reason, you should never use the readymade conversation scripts.These kinds of prewritten replies sound unnatural to the client and create a feeling of an unwanted sale process. Customers are more willing to buy if they establish an emotional relationship with a consultant.