Indeed, the importance of good customer service can never be overlooked. Nowadays we live in times where social media is a kind of tool that could be used by customers to put forth their opinions. They could use social media to rate your business and this is something businesses should know. Poor customer rating could damage the business.
There is no way a business that is dealing with customers is going to survive for a long time if they have a bad customer service whenever their customers are trying to contact their business for one problem or another. It's something that is capable of discouraging any kind of customer from patronizing a business.