I agree with you. Businesses are now moving into online businesses. Therefore a business should keep up with this new trend of digitalization. In order to be advanced, a business should engage into research on how to be competitive in the digital age.Businesses are now moving online because we now breathe and eat online. In order for a business to succeed it has to master online engagement. Branding these days has gone beyond the covering of products. It now entails how you portray yourself online and the type of engagement you have with audience.