In content marketing, SEO is all about crafting valuable, keyword-rich articles, blog posts, and videos that aim to educate and engage an audience. The goal? To pull in traffic through high rankings in search results, encouraging longer visits and repeated interactions with your content.
On the other hand, brand marketing uses SEO to enhance the visibility and reputation of a brand. This could mean optimizing the website to reflect the brand's core values, using keywords that align with the brand’s identity, and ensuring that search results contribute to a positive brand image.
Which SEO approach do you lean towards in your projects: content-driven or brand-driven?
On the other hand, brand marketing uses SEO to enhance the visibility and reputation of a brand. This could mean optimizing the website to reflect the brand's core values, using keywords that align with the brand’s identity, and ensuring that search results contribute to a positive brand image.
Which SEO approach do you lean towards in your projects: content-driven or brand-driven?