Unless the person is telling me, he or she doesn't want to be the CEO or manager of the business. He is given it out to someone who knows about it to manage it properly and make reasonable returns for him based on agreement. Then I'll say he can successfully run a business without ideas for it.I do not think it is proper to start a business without any knowledge at all, you should take time to learn something no matter how small it is. You can use YouTube or go for mentorship.