Exactly, one can't be a quitter and expect for him to make it in life. It does not work like that, if you need something, you just need to keep working hard towards it even if it's difficult and challenging. Once you give up, it's over for you.Persistence and consistency is very important in developing a business to grow bigger than how one started. However, if a business owner is adopting same strategy for years and not getting any results with the effort been put in the business I think the best thing for the business owner is just to change the strategy and still put in more effort