An often cited benefit of the online business model are the potential cost savings. There are typically much lower start-up costs to creating and running a website. Without physical assets there is no large capital outlay and instead the focus is on creating relevant content and outreach.Some studies have shown that 90% of online businesses fail within the first four months of operation. This is a pretty abysmal statistic, isn't it? If you have a brand new business, or are thinking of starting one, you probably want to do everything in your power to be among the 10% that find long-term success