Getting feedback from customers online may be somehow difficult because some of the customers don't pay attention to the feedback forms. But there is a way of making customers participate in survey meant to gather their opinion regarding the services rendered to them.In business environment, communication is always very important and feedback is an element that makes communication complete in business models. That is the main reason why online or other offline businesses have support team and most at times they do help transmit information between the business and its customers.