On closing clients:
One way to cement your offer in their minds, is to help them see it.
Most prospects know that you can get the job done, but they can't see how valuable it is, to hire you.
They're looking for the best deal, not the lowest price.
Discounting your prices, is actually a turn off for High Ticket Clients.
One last thing: Don't try to 'convince people' or 'get them to buy'. It doesn't work.
Instead, show them WHY they should do business with you.
What's in it for them, and why your offer is the best out there.
Of course, this is tied in with what they want to achieve.
Where they are now -> Where they want to be.