Sotherefore
Captain Junkie
Well , I don't know. That might be true but I don't see any disadvantage if they have to pay for advert because most times 90% of all adverts will usually work. All these things depends on their decision and arrangement. Competition really matters as you said.There is no assurance that if the payday money they will get a lot of exposure that will make them successful. So growing organically may actually be the best option. There are various competitors like Fiverr and upwork.