Passion and dedication to the organization really matters alot. No matter the person's skills, qualifications or certificates, if he or she doesn't isn't passionate about the job, then it won't be advisable to employ the person.Well , A boss that is trying to employ someone into his or her business should see passion in the person they are employing , it may not really be nice for someone to be coming to your business organisation just for the money alone without any passion about the business.