So I think one of the biggest challenges of creating content is finding that emotional spark, that something that resonates with your audience. it’s easy to easy to write content, to mass produce stuff is also kind of easy but something that really resonates, has an emotional impact that people can really buy into like a story, thought or a feeling. That’s what I think is really important when you’re creating content. I think it’s one of the biggest challenges brands face. How do we create something that people really feel something for?