The title of your content is directly proportional to the traffic you get on your site. In other words, the traffic coming to your website is depended on the title of the content you have on your site. Just answer this question, when you visit a certain website, why do you visit the site? That's correct, you find the content interesting. At the first glance, a visitor does not see the entire content, he will only see the title and the description (snippet caught by search engines, social site, or your own description while sharing the content). Therefore, the first thing you need to do is make your title interesting, secondly, your description should tell what the content is all about. When a visitor clicks on the title but does not see the content as good as he thought, he will immediately leave. In order to make the visitor stay longer, your article should be exceptionally good. Here is the break down the good title:
The title should promise new information, for example, "Elon Musk is World's Richest Man"
The title should answer a question, for example,"How to Make Money Online"
The title should solve a problem, for example, "How do I fix My broken laptop"