Reviving a dead product

[Ogbest]

Many businesses that are very successful today have in one way or the other encountered failure. It is indeed possible to relaunch a failed or sluggish product and in turn, revive a failing business. You can actually revive a failed product by giving it a new name, promote it using Media you didn't use the first time around, change the product sales strategy and so on. Apart from these listed methods, which other thing do you think should be done to bring a dead product back to life?

 

[Oliver 20]

Investigate Why Your Product or Service Failed , Why It's Dying
In one sense, no item is ever a total disappointment on the off chance that you get familiar with the exercises regarding why it fizzled. Information examination about the disappointment can unfathomably improve your client experience with different items.

 

[Ralphjoe]

When a product fails, first thing that a good manager should do is to find out the reason why the product failed, that means he should carry out product survey to know the reason why a product failed. If the reason bordered on competition then to launch the product back to life, you will have to repackage the product, give it a very attractive name and attractive packaging without compromising your brand and make the price lesser than it's predecessor or competitors.

 

[Adil]

You probably remember a few famous product failures from equally famous companies. Google Glass, the New Coke, and the Ford Edsel come to mind. Yet there are many famous and good products that failed but later succeeded that don't necessarily come to mind.

 

[Youngdee]

create a platform for customers and people to express what they don’t like about the formal product and what they think should be done and also use that avenue to market the new product and tell them about the improvements made to serve them better. Customers feedback on a product is very important so therefore don’t just listen to it but put into action what they said and the mistakes to be corrected.

 

[Setfragil]

To revive a dead product you first need to outline the reasons behind why the product was no longer functioning. After the reasons behind it is known, you can rebrand it by giving it a new name, change the package, you can also reduce the price to make it more affordable without loosing it quality. You can also change the company's management to employ capable and more qualified staff.

 

[Alexandoy]

There was a time that Pepsi was considered a dead product when its promo campaign fell flat on its face. It was a raffle of some kind with the winning number under the cap. There was a mistake by the advertising company. The intended winners are few but the mistake made thousands of winners that would make the company bankrupt. It was a lull for a year before the product was revived by giving a big discount to establishments that would sell Pepsi exclusively. Until now that promo is still ongoing.

 

[Highflyer]

Reviving a dead product involves a lot of planning and restrategizing, you don't wanna make the same mistakes again. You need to rebrand the product and contact good advert agencies.

 

[Snazzy001]

reviving a dead product means a lot .you have to bring back those qualities that made it go down .in another way it is called rebranding of a product .this time you have to make it look lucrative for the product to sell .

 

[mizzzlotam]

Reviving a dead product seems difficult however we’ve seen it done before. Reviving a dead product needs a lot of marketing and rebranding. We’ve seen cowbell milk do that over the year product have been changed several to meet the needs of its customers.

 

[Sake]

That's actually a very good idea. Since you already know happen when you first try you can avoid those mistakes and reintroduce your product. May be the first time you just made a wrong approach or didn't haev a good marketing strategy. You haven't introduced your products full potential enough to gain attention

 

[KvngMurphy]

*Give your product a name
A name turns a product into a brand and a brand has value. It implies expertise. It turns the product into something that you, your clients, and your employees can identify with.

*Promote it using media that wasn't used the first time
Too many businesses limit their marketing message by sticking to what’s normal in their industry, or by following what the other guy is doing.

*Finally, Change the product messaging
Perhaps your product solves a real problem, a real customer pain point, but you’re not conveying it. The customer doesn’t see it. Talk to customers who are happy with your failing product. You might find out they love it for reasons you didn't consider.

 

[Abdul Naveed]

With that in mind, here are 18 ideas on how to restore a product that fails or disappears.
1- Give your product a name. ...
2 - Give it a new name. ...
3 - Use the media to advertise what you didn't use the first time. ...
4 - Change product messaging. ...
5 - Change product sales strategy. ...
6 - Tell a story about your product.

 

[mayreeh38]

There are some business owners that their companies are registered. Along the line, they change the contents of the business. Maybe they were into automobiles and then it didn't work. They still make use of the company name but change their procure let's say to selling of gas. Business failures needs new strategies to be alive again.

 

[Kamon c4]

Product rebranding is another good way to revive dead products. Rebranding gives a product value with an improved outlook raising curiosities. Also adverts creates awareness about the improved products and send a message to a wide range of people

 

[Prettyjanie]

Reviving a dead product entails a lot of rebranding. You have to ensure that the product is manifestly of good quality even better than it was before. You need to do a lot to win back your lost customers. So reviving a dead probably is possible.

 

[Nurudeen]

The best way to revive a dead products or company is just one. This way is just to do what we call aggressive marketing for the product. If you are able to do aggressive marketing for your products and services no matter how irrelevant the product is people will still want to look into it

 

[Sheun450]

I've helped companies devise the following strategies that didn't just revive their brand, but helped them grow ... of your customers, you too can create a sentiment that reminds them how much they used to love your product

 

[Seun4luv]

Evaluate the situation and find the reason why customers are leaving. Breathe innovation. Use target advertising. Hire professional experts. Find the right people. Change your brand image.

 

[eenya001]

It is very much possible to revive a dead product, especially at a period you feel that product would be very effective. But at the same I believe it would be very hard to do, as you would need to convince people to trust and believe in that product effectiveness.