As a new product in the market you must make sure that you sell at a low price when you are in competition with a major brand in the market in order for you to break into the market as well.One of the hard thing about just starting up is that there are products or a more known brand as your competition. The advantage is on their side but it doesn't mean to give up.
So if you're in this kind of situation, what ways would you do to keep up with the competition?