📈 Marketing Strategies How Businesses Offer Two Products for the Price of One Through "Buy One Get One Free" Marketing

[Nomad]

In the business world, "buy one get one free" is a popular marketing tactics, and it is very effective in driving sales. Ever wondered how businesses manage to sell two products for the price of one and still make profits from the trade?

Some of the common some strategies used in this marketing method are:

1. Sell old stocks for the new price
2. Clear old stocks by selling them with new products
3. Lower the quality, quantity/ weight to reduce cost price.
4. Increase the price to cover the cost of the free item.
5. Sell in larger volumes to generate more profits.

If you see businesses selling two products for the price of one, they are using one of the aforementioned tactics.

 

[joelr]

When I shop online from large e-commerce stores, I use a Chrome browser plugin called Honey which shows the price changes over time.

One thing that always amazes me is how a product on Amazon will have a "sale" like 10% off, when 90 days ago they simply lifted the price up, only to pretend to have it go on sale now!

 

[Teegold]

People should understand that whenever such stores offer 'buy one get one free' promo, they are still not on the losing side. They just want to attract more buyers.

 

[Nomad]

Buy one and get one for free is also generally used for stock clearance. Interestingly, they still make profits. For example, if they were making a $1 profit from one product, they will still make $1 profit from each sale. This tactics helps them to sell in volume, thus making a lot of profits.

 

[Heatman]

When I shop online from large e-commerce stores, I use a Chrome browser plugin called Honey which shows the price changes over time.

One thing that always amazes me is how a product on Amazon will have a "sale" like 10% off, when 90 days ago they simply lifted the price up, only to pretend to have it go on sale now!

It's just like what they do with Black Friday sales. I have told myself never to fall of that trick again because I'm the fool they push into buying think that I saved money.

This meme describes it perfectly well what they do on Black Friday sales.

 

[Henrywrites]

When I shop online from large e-commerce stores, I use a Chrome browser plugin called Honey which shows the price changes over time.

One thing that always amazes me is how a product on Amazon will have a "sale" like 10% off, when 90 days ago they simply lifted the price up, only to pretend to have it go on sale now!

It is a marketing strategy that they use to sell more of those products. Anyone who is observant, just like you noticed, can see through the strategies that they are using and decide if buying such products is really worth it or not.

 

[Heatman]

People should understand that whenever such stores offer 'buy one get one free' promo, they are still not on the losing side. They just want to attract more buyers.

The goal behind using such a strategy is to use the old stocks they're finding difficult to sell off and attract more buyers for their new product they want to push hard into the market. It works all the time for many stores that are making use of it.

 

[Teegold]

The goal behind using such a strategy is to use the old stocks they're finding difficult to sell off and attract more buyers for their new product they want to push hard into the market. It works all the time for many stores that are making use of it.

True, a good way to offload the old goods so as to give way to the newer ones.

 

[Heatman]

True, a good way to offload the old goods so as to give way to the newer ones.

The more they keep all of their old stocks of such products around, they risk having them expire in store which will be a complete 100% loss for their businesses. It's why they cut the cost and use the strategy to have all of them pushed out as quickly as possible.