A lot of people question that note that customers are always right because they believe that the owner of the business should have some say but I believe that you say only depends on what benefits your customer because they are the ones your business came into existence for.There is no point in starting a business where you can't give the customers what they really want and how they want it.
Those companies that has survived many recessions are the one that satisfied their customer beyond their imagination.
They are the one that work tirelessly you think of a way of how to serve their customers better.