Do you periodically feel the excitement in starting over on a new platform that you're not currently active on? Or that it's time to start over on a new forum or new software?
It's a trap. It's an urge to dive into every new social platform, new software, or new idea that comes along. But hold on! Let's unpack why the Shiny Object Syndrome can be a trap and how to stay focused on building a thriving online community.
The Allure of New Platforms
New platforms and new forums are exciting. They seem full of potential and promise quick success. It’s like spotting a shiny new toy; you can’t help but want to play with it. But before you jump ship from your current platform, consider this: every platform, idea, or forum has a learning curve and requires consistent effort to succeed. It seems easy to start.The Dunning-Kruger Effect
The Dunning-Kruger effect is a cognitive bias where people with limited knowledge or experience in a domain overestimate their abilities. In other words, the less you know, the more you overestimate yourself. When you’re new to a platform, it feels easy and exciting. You might think, “I could totally master this!” But as you delve deeper, the reality of its complexities sets in.The Reality of Platform Mastery
Every platform has its own set of challenges. Mastery comes from experience and consistent practice. Webmasters of Big Boards or established content creators on Instagram, YouTube, or TikTok have honed their skills over time. Jumping to a new platform means starting from scratch, and you might find it’s just as tough, if not tougher, than your current one.The False Positives
Launching something new often brings a wave of initial excitement. Your loyal followers might check it out, giving you a false sense of early success. But soon, engagement normalizes, and you’re left juggling multiple platforms, spreading yourself too thin.Focus on Quality, Not Quantity
The key to community building is quality over quantity. It’s better to be great on one or two platforms than mediocre across many. By focusing your efforts, you can create remarkable content that stands out and truly engages your audience.Avoiding the Syndrome
- Evaluate Your Goals: Before diving into a new platform, ask yourself if it aligns with your long-term goals. Is it worth the time and effort?
- Maximize Current Platforms: Are you utilizing your current platforms to their fullest potential? Focus on growing and improving where you already have a presence.
- Create Consistently: Success comes from consistent, high-quality content. Stick to a schedule and keep delivering value to your community.
Conclusion
Shiny Platform Syndrome can be a tempting distraction, but staying focused on your core platforms and community is where real success lies. By honing your skills, engaging consistently, and providing value, you can build a loyal and thriving online community. Resist the allure of every new platform, idea, or forum and focus on the success that's in front of you.Happy community building!