As entrepreneurs, we move quickly in business. We make decisions with breakneck speed. We implement in the blink of an eye. We innovate. We execute. We tend to be nimble, spontaneous, and mission driven. As entrepreneurs, it’s part of who we are—and we have the technology at our fingertips to assist us even further. But there are times in life and business, when we need to take a step back, breathe, slow down—and think it through more carefully than usual—especially during those rare times of national, even global crisis. During times of tragedy, it’s important to be aware of any online activity—automated email promotions, tweets, facebook posts, blog updates, etc. that you’ve pre-scheduled. Allowing business-as-usual posts for your latest product or service to be sent out during a time when serious news is unfolding, can certainly appear disrespectful and insensitive. My advice is to cease all scheduled updates for the time being. It’s just not relevant.