The growth of the Internet and broadband connectivity has spawned a new business model: online retailing or e-commerce. Using easily available software or templates, anyone with courage and bit of time can build a simple e-commerce web site and begin to earn money online. Growing that business into something truly rewarding will take you into the realm of site security, digital certificates, server farms, website quality assurance, redundant networks, checking for broken links, monitoring for spammers and hackers just to keep the site up and reliable. Along the way software vendors, hosting service providers, payment gateway services, order fulfillment services, security certificate services, e-commerce consultants, SEO marketing advisers and affiliate marketing providers will offer services and products to help optimize and grow that business. You will become familiar with affiliate marketing programs, SEO optimizing, blogs, outsourcing and drop-shipments. E-commerce and online retailing provide the opportunity for making money online, but there is often a steep learning curve. Benefit from the advice from these Hubbers who are doing it, so you can belong to the community of online businesses.