- You've gotta know why you're building an online community.
- A strong community takes time to build.
- Set specific goals and targets.
- Who cares about the technology? It's all about the people.
- Planning is way more important than design and coding.
- Starting a community is the most exciting part!
- Running a successful community is the most rewarding part!
- You can revive a dormant community.
- Ads shouldn't steal the show from your content or your community.
- Never hide your community behind a "Community" tab.
- Make it easy for members to invite their friends.
- Poaching members from other communities rarely works.
- Social bookmarking traffic isn't worth chasing.
- SEO matters, but don't go crazy.
- Paid advertising won't always get you the right members.
- Google is fickle.
- You'll deal with more spam than you ever thought possible.
- Keep an eye on your competition.
- Competitors will try to steal your members.
- Stealing ideas is fine, but don't copy them.
- Befriend your competitors!
- Keep your community as open as possible.
- Don't assume that members will use every feature they request.
- Keep features to a minimum.
- Your reputation is everything. Protect it.
- Slow and steady wins the race.
- Change is good, but don't overdo it.
- Expensive software isn't necessary.
- A flashy design isn't necessary either.
- Keep your community easy to use.
- Don't wait for new members to come to you.
- People won't always understand what you do.
- Backup regularly, or else!
- Banning someone from your community is inevitable.
- You'll face criticism and abuse.
- Clear guidelines and rules are a must.
- You need to educate your members about online safety.
- Highlight your best content and give clear calls to action.
- You don't need money to succeed.
- Know what your visitors are doing on your site.
- Know how visitors find your site.
- Know how visitors interact with your site.
- Use a tool like Google Analytics.
- Link exchanges still have some value.
- Encouraging abuse and arguments will create a negative environment.
- Controversy and suspense can generate activity, but be careful.
- Asking questions is the best way to get people engaged.
- Share information about yourself.
- Be approachable.
- Be consistent.
- Be personable.
- Be visible.
- Be proactive.
- Be involved in the community.
- You will make mistakes.
- Sometimes you'll need to apologize.
- Don't forget your mistakes when you succeed.
- Your community will disappoint you sometimes.
- Your community will overwhelm you sometimes.
- Your community will make you proud sometimes.
- Sometimes it'll feel like your whole community is against you.
- Never give cash to your members for posting. Incentives are advised.
- Competitions require careful planning and are rarely effective.
- Introduce members to each other.
- Sometimes you'll get lucky.
- Sometimes you'll be unlucky, and you'll need to work harder.
- You'll make friends.
- You'll make enemies.
- Sometimes you'll want to quit.
- Sometimes you'll want to work 24/7.
- Don't be selfish, it's all about your members!
- Trust us, trust is a biggie.
- Blow up that ego with compliments like it's a balloon animal!
- Saying yes can open doors you never thought possible.
- But sometimes you gotta break out the "no" hammer.
- Sorry to burst your bubble, but you can't please everyone.
- Brace yourself for the complainers, they're coming.
- Prepare to be humbled by the awesomeness of your community.
- Members aren't always going to sing your praises, deal with it.
- Don't be a hater, respond to negative comments openly.
- Moderating is great, but too much can kill the vibe.
- Delegate like a boss to those you can trust.
- Give trusted members more power, like a superhero upgrade.
- Your moderators should know the rules like the back of their hand.
- Don't play favorites, focus on all your members.
- Wake up the sleepyheads in your community, they need love too.
- News flash: the future is unpredictable.
- Be bold and experiment, like a mad scientist (without the evil laugh).
- Let those creative juices flow and come up with something new.
- Your community should stand out like a unicorn in a field of horses.
- Behind every username is a real human being, don't forget that.
- Be passionate about your community like it's your favorite TV show.
- Member count doesn't equal success, so don't get hung up on it.
- Communities need their own superhero - a dedicated community manager!
- There's nothing more rewarding being a Community Manager.
Finally, I've learned that online communities need a dedicated community manager. It's a challenging job, but the rewards are worth it. And, I know I still have so much more to learn - there's no such thing as a comprehensive list when it comes to community building!
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