If one starts up a business on an unfavourable location the person stand the risk of losing out. We meant to start a business in a favourable location suiting to our business in order to make faster sales.It is always very important to check the location and analyse the traffic around that vicinity before you start up a business in that very location. For instance if you start up a restaurant business on a highway where people are not stopping by, you might not have more sales in such a location.