Local SEO is very crucial for local businesses. It is the process of optimizing a business's online presence to rank higher in search engine results pages (SERPs) for geographically-related searches. It is inescapable strategy for land businesses or that serve a specific geographic area, such as restaurants, retail stores, and service providers.
Some common local SEO strategy include:
Some common local SEO strategy include:
- Google My Business (GMB) listing: formation and verifying a GMB listing for a business, which includes information such as the business's name, address, phone number, hours of operation, and photos.
- Citations: talking about the business's name, address, and phone number (NAP) on other websites and directories, such as Yelp, Yellow Pages, and industry-specific directories.
- Reviews: Telling customers to leave reviews on GMB, and other review websites such as Yelp, TripAdvisor, etc.
- On-page optimization: Optimizing a website's content and using good meta tags to include local keywords and phrases.
- Schema markup: Using structured data to help search engines understand the context of a website's pages and display rich snippets in the SERPs.
- Link building: building backlinks from other websites, especially those that are local to the business's location or industry.
- Social media: enhancing a presence on social media platforms and sharing content that can generate natural backlinks.
- Geo-targeting: Setting up and optimizing the website for different geographical regions, languages, currencies etc.
