This week, TikTok partnered with Billie Eilish to launch their brand new Fan Spotlight feature.
As described by TikTok → Fan Spotlight is a new artist-first feature which allows artists to showcase their favorite fan videos on their official TikTok profiles.
Artists can showcase up to five of their favourite fan videos at a time, by pinning them to the top of their music tab.
Community is ALL about pulling people up onto a shared stage, and creating a culture of "ours" not "mine".
As described by TikTok → Fan Spotlight is a new artist-first feature which allows artists to showcase their favorite fan videos on their official TikTok profiles.
Artists can showcase up to five of their favourite fan videos at a time, by pinning them to the top of their music tab.
Community is ALL about pulling people up onto a shared stage, and creating a culture of "ours" not "mine".
- Incentivising fans to share and use artists audios and music.
- A huge sharable moment and fan win for those who get the "you've been pinned" notification.
- And most importantly, giving back to those who are loyal, active and engaged.