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vpbserver
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Want your site in the search engine to get a good ranking, get more customer recognition. As a qualified SEO, you have to put the site server as an important matter to do. We all know that the site is from the domain name, server and page files, from this you can see the importance of the server. SEO optimization contains a very wide area, it is not just outside the chain, as well as updates within the site of these basic content, the relationship between the server and SEO for a system to understand.
1. Server settings
This is easy to overlook most of the owners, in fact, some host settings have problems, the entire server is prohibited Internet search engine crawling, ordinary users to visit the site is no problem. There is a server 404 error message is set incorrectly, the page does not exist, the user sees a 404 error message, but the return of the server header information is 200, this will make the site promotion search engine that there are many copies of content. Server header information exists in the website log, SEO personnel need to view the site log to ensure that search engine spiders can crawl smoothly, and return the correct header information.
2. Server stability
Server instability three days two crashes, bound to affect the network marketing search engine crawling and crawling. The server can not open the spider can not enter the site crawling pages that much more to crawl. The light can be updated in a timely manner to restore the page, heavy search engines will think that site promotion has been closed, or greatly reduce the crawl frequency. If the server is often a problem and timely replacement.
3. Server speed
We first want to talk about is the speed of the server, which in addition to affecting the site to promote user experience and conversion rate, but also seriously affect the site included. For a website, the search engine has a fixed weight in the eyes, the search engine will be assigned a matching weight with the relatively fixed total crawl time, the higher the weight of the site, the total distribution of the longer crawl. If the site is slow, the network marketing search engine crawls a page takes longer, this will affect the total number of pages included.
This small site problem is not large, medium and large sites, the page call a long time, crawl takes a long time, will inevitably affect the entire site can crawl the number of pages to crawl. For large and medium-sized Web site, improve page indexing efficiency is one of the most important work of network marketing SEO, from this point can be seen that the server speed is one of the factors directly affect the SEO. It is not only affect the SEO factors, but also a headache is affecting the user experience, you can imagine, if the customer wants to place orders for the product, but because the site opened slowly affect the customer mood, this order is likely to Because the website will be slow to open the promotion rate of loss.
4. Server penalties
An IP address or the entire server is network marketing search engine punishment is rare, very few but does not mean no, when the entire IP address on most of the sites are cheating because of punishment, in this case no cheating site Will be affected. However, the use of virtual host, the same server just hit the majority of sites are very likely to cheat. Black Hat owners usually rent the entire server, to promote their own cheating sites are placed on the same server, the entire IP and the server will be even the pot side of things.
5.URL rewriting support
Some servers do not support URL rewriting, and now the site promotion are using the CMS system, database-driven, so dynamic URL rewriting pseudo-static SEO is essential to work. URL rewriting requires host support. Some webmasters have a misunderstanding of the virtual host, that the virtual host does not support URL rewriting. In fact, the perfect virtual host can support URL rewriting. If you use the host does not support, this is only the host provider does not install the appropriate module, not to say that the virtual host can not support.
Summary: In the network marketing, optimization, in addition to the site server, as long as the site has any relationship with the SEO are closely related to the site domain name, user experience, website open speed, and even make Web site promotion Web language is affected SEO factors.
1. Server settings
This is easy to overlook most of the owners, in fact, some host settings have problems, the entire server is prohibited Internet search engine crawling, ordinary users to visit the site is no problem. There is a server 404 error message is set incorrectly, the page does not exist, the user sees a 404 error message, but the return of the server header information is 200, this will make the site promotion search engine that there are many copies of content. Server header information exists in the website log, SEO personnel need to view the site log to ensure that search engine spiders can crawl smoothly, and return the correct header information.
2. Server stability
Server instability three days two crashes, bound to affect the network marketing search engine crawling and crawling. The server can not open the spider can not enter the site crawling pages that much more to crawl. The light can be updated in a timely manner to restore the page, heavy search engines will think that site promotion has been closed, or greatly reduce the crawl frequency. If the server is often a problem and timely replacement.
3. Server speed
We first want to talk about is the speed of the server, which in addition to affecting the site to promote user experience and conversion rate, but also seriously affect the site included. For a website, the search engine has a fixed weight in the eyes, the search engine will be assigned a matching weight with the relatively fixed total crawl time, the higher the weight of the site, the total distribution of the longer crawl. If the site is slow, the network marketing search engine crawls a page takes longer, this will affect the total number of pages included.
This small site problem is not large, medium and large sites, the page call a long time, crawl takes a long time, will inevitably affect the entire site can crawl the number of pages to crawl. For large and medium-sized Web site, improve page indexing efficiency is one of the most important work of network marketing SEO, from this point can be seen that the server speed is one of the factors directly affect the SEO. It is not only affect the SEO factors, but also a headache is affecting the user experience, you can imagine, if the customer wants to place orders for the product, but because the site opened slowly affect the customer mood, this order is likely to Because the website will be slow to open the promotion rate of loss.
4. Server penalties
An IP address or the entire server is network marketing search engine punishment is rare, very few but does not mean no, when the entire IP address on most of the sites are cheating because of punishment, in this case no cheating site Will be affected. However, the use of virtual host, the same server just hit the majority of sites are very likely to cheat. Black Hat owners usually rent the entire server, to promote their own cheating sites are placed on the same server, the entire IP and the server will be even the pot side of things.
5.URL rewriting support
Some servers do not support URL rewriting, and now the site promotion are using the CMS system, database-driven, so dynamic URL rewriting pseudo-static SEO is essential to work. URL rewriting requires host support. Some webmasters have a misunderstanding of the virtual host, that the virtual host does not support URL rewriting. In fact, the perfect virtual host can support URL rewriting. If you use the host does not support, this is only the host provider does not install the appropriate module, not to say that the virtual host can not support.
Summary: In the network marketing, optimization, in addition to the site server, as long as the site has any relationship with the SEO are closely related to the site domain name, user experience, website open speed, and even make Web site promotion Web language is affected SEO factors.
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