I agree with selling at cheap prices when your business is new but it depends on the kind of product that you are selling. For appliances and electronic items it is not easy to sell at a big discount because the supplier have fixed prices. The most common items for selling online aside from food stuff are household items and personal effect particularly clothing and footwear. My wife wants to have a site for that kind of online store when she retires. I just couldn't agree because I do not want a business anymore.