I have noticed that small and medium scale businesses are doing their marketing in social media - paid ads or free posting. Businesses are lucky now that there is a platform with a big audience where they can do their online marketing. One owner of a grocery store by the gate of our village said that online marketing makes a difference. They gained new customers when they created their Facebook Page where they are posting not only their products but their activities like a sale or an arrival of a new product. It cannot be denied that social media is a big benefit to the economy.