A special day when they simply give everything for free to their customers without any payments, so they become the best business/company around and it will make people to appreciate and like that business afterwards. The business might lose a lot of money but maybe it will help it to grow and help to it's future so it actually might be worth it, it is indeed risky but it is just like any investment and who knows it actually might succeed. But what about you do you think it will be worth it for the business owners to make a free giveaway day of products?