Keyword Targeting

[Sobi1]

Keyword targeting mistakes usually fall into two categories.

• The first category is targeting the wrong keyword. Finding the right keyword is a difficult and many times unintuitive process. Instead of choosing the keyword based on the narrow perspective of the author, it is best to use a keyword research tool to see what words or phrases actual people are using on Google. The best way to do this is to use Google’s AdWords tool. Remember, it doesn’t matter if you have the most highly optimized page for a query if no one is searching for it.

• The other common mistake that people make is simply not targeting any keyword. This happens on many content pages where authors have written without presentation and information hierarchy in mind

Clients who have content pages that were written without presentation or information hierarchy in mind often have pages that don’t target any keyword.

 

[AniK]

Keyword targeting mistakes usually fall into two categories.

• The first category is targeting the wrong keyword. Finding the right keyword is a difficult and many times unintuitive process. Instead of choosing the keyword based on the narrow perspective of the author, it is best to use a keyword research tool to see what words or phrases actual people are using on Google. The best way to do this is to use Google’s AdWords tool. Remember, it doesn’t matter if you have the most highly optimized page for a query if no one is searching for it.

• The other common mistake that people make is simply not targeting any keyword. This happens on many content pages where authors have written without presentation and information hierarchy in mind

Clients who have content pages that were written without presentation or information hierarchy in mind often have pages that don’t target any keyword.

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I would agree. Maybe the biggest mistake about keyword targeting is not targeting any keywords at all, just writing emotional, but not with thinking.