The great part about email marketing is that it allows quick and easy contact with customers. When a business wants to run a flash sale later, there are few opportunities to create and run a television ad, web campaign, or other advertisements specifically related to that promotion in such a short time span like sending a sales letter.
Besides promoting last-minute sales, they can offer several other benefits to businesses, such as opportunities to notify customers of store openings/closings, special events, new products, etc. The ability to contact customers quickly and easily through email is a huge advantage for any business. With the advent of social media and marketing campaigns which seems easy and affordable, is email marketing still relevant to your business?