If you do research on the most effective content marketing methods, you will see emails and newsletter marketing listed as one of the best methods. However, when you talk to most marketing professionals and even audiences, they will tell you that email/newsletter is not a good marketing method as most people do not even open the emails, they directly send emails to spam folders or trash bins.
Well, emails and newsletters are actually some of the best ways to distribute content. If you want to step in, here are some points to consider:
1. Build Your Email List
6. Track and Analyze
Well, emails and newsletters are actually some of the best ways to distribute content. If you want to step in, here are some points to consider:
1. Build Your Email List
- Gather email addresses from interested individuals. Focus on getting voluntary sign-ups and building a very big email list
- Offer incentives like free ebooks or discounts to encourage sign-ups. Offer premium content for the subscribers.
- Design newsletters with attractive templates and visuals. Your emails should be a balance of text, links, graphics, and video content.
- Balance promotional and informative content. Do not try to sell a lot of things.
- Send relevant content to different segments of your email list. Not all subscribers are interested in the same thing, know what your audience likes.
- Personalized content increases engagement.
- Subject lines should entice recipients to open your newsletter.
- A strong subject line can improve open rates. Make your subject line interesting.
- Clearly state what action you want recipients to take. Whether it's visiting your website or making a purchase, make it clear.
6. Track and Analyze
- Use tracking tools to monitor the performance of your newsletters.
- Analyze open rates, click-through rates, and conversions to improve your strategy.
