Optimize Your Videos Metadata
What is metadata you ask? Metadata is all the information you enter about a video to help clearly define the subject of a video. In terms of YouTube, the metadata makes up the title, descriptions and tags of your videos.Optimizing these key sections of your video content will help rank your videos in both Google and YouTube. It’s important to note that content is king – if your video is the type of content your audience wants to see then these optimizations will help further a video’s reach. If your video content stinks, then optimizing your metadata is going to do very little to extend its visibility. For a worthwhile example of optimized metadata on YouTube, we’ll take a look at the Zappos YouTube channel.