If you sell anything,
Whether online or offline,
Your biggest enemy is not your competitors,
It's TRUST.
If you must make sales, you have to find a way to get people to trust you.are a few ways
1. Social Proof.
This, is by far, the easiest way.
Simply show them a testimonial of somebody who used your products, and got the desired results.
If you don't have any, you can take from sites like amazon and Jumia, just to show that it works.
2. Stand Out.
We see 5000+ ads every day.
Most of those ads say the same things.
Once yours stands out, people will pay attention to you, more than others.
Don't be boring.
3. Be Human.
People do business with people.
If all you do, is post pictures of products, your sales will be low.
Post yourself using those products, post a random picture.
I know someone who does this and the results are evident.
One way that also works, is to communicate directly to people's *primal desires* .
There's a deep reason people want your products.
They don't want glowing skin, they want everyone to see them and say they're beautiful.
He doesn't want a nice perfume, he wants his girlfriend to tell him he smells nice.Primal Desires are basically the emotional attachment people have, with your products.
I hope this few points of mine help you in your business.