I have been following Neil Patel for a long time. If you don’t know him, I suggest you check his website neilpatel dot com. Recently, I watched his video on Facebook where he was saying posting on social media is not marketing. I kind of agree with this statement. While, social media sites like Facebook, Instagram, X/Twitter, TikTok are some of the free marketing platforms, most people are just creating posts as a part of their social media campaigns. While you can of course use the huge user base of social media platforms to market your products and services, posting on these sites do not guarantee visibility. Building followers certainly help but a large segment of your followers should also be the people who actually find value on your posts. Organic growth on social media takes time, and unless you are already a celebrity sort, the only way to gain visibility is through paid ads. Social media offers free publicity, but building followers and getting conversions take time, effort and of course money.