An ethical approach aims to ensure the employees act responsibly in putting ethical considerations before profits. Considering the implications of their actions on staff, suppliers, community and the world. It encourages staff to be sensitive to their community, always do the right thing, and behave morally fairly and honestly. Such a policy will seep into the culture of the company and help staff select the correct course of action in any given situation. Good business ethics are sometimes required by law, and will create trust and public acceptance in the market place for the company which will reflect the culture and philosophy of the company.