Do any of you practice copywriting in your marketing tactics?
For some who don't know, copywriting is different than the common-looking word copyright.
Copywriting also called copy is when you integrate "sales speak" into your marketing language.
A great example of copy is the PAS Formula
P for Problem
A for Agitation
S for Solution
And example of the PAS formula in copy:
Getting new forum members seems impossible, doesn't it? (Problem portion)
Forums seem dead! There is too much competition! No one wants to leave social media. (Agitate portion)
But what if I were to tell you an easy way to get members? And what if I were to tell you that it's 100% free? Click Here to learn how to do this in just a few minutes (Solution portion)
That is an example of the PAS copy formula. You present a problem and agitate the viewer to create an emotional response and then you give them a solution which is your CTA (call to action).
PAS is only one formula of many in copy.
How do you feel about using these methods for forum marketing?
For some who don't know, copywriting is different than the common-looking word copyright.
Copywriting also called copy is when you integrate "sales speak" into your marketing language.
A great example of copy is the PAS Formula
P for Problem
A for Agitation
S for Solution
And example of the PAS formula in copy:
Getting new forum members seems impossible, doesn't it? (Problem portion)
Forums seem dead! There is too much competition! No one wants to leave social media. (Agitate portion)
But what if I were to tell you an easy way to get members? And what if I were to tell you that it's 100% free? Click Here to learn how to do this in just a few minutes (Solution portion)
That is an example of the PAS copy formula. You present a problem and agitate the viewer to create an emotional response and then you give them a solution which is your CTA (call to action).
PAS is only one formula of many in copy.
How do you feel about using these methods for forum marketing?