For a store the operating hours is a big factor for the customers. Malls are now operating but on a limited period from 11 am to 8 pm although on weekends the mall hours are from 10 am to 9 pm. I think the operating hours is important for the customers to be retained. The nearest convenience store in our home opens at 6 am and closes at 9 pm. But it has a lunch break from 12 noon up to 3 pm. The customers are shifting to another store that is not near but it is a good alternative when the nearby store is closed during the lunch break.