Most companies reach out to their host community at some point in time.Now as a business owner do you think it is a must to have some sort of philanthropic initiative to help people or the community around. I also think it is some sort of branding strategy, as these helps shapes the organisations perception with the locals and even potential customers. Morally I think it is the right thing to do as well.
They see it as a way of giving back to the people in that community.
They can give scholarships or set up lacking basic facilities.