When you are learning SEO, you will hear a lot of discussions on White Hat SEO and Black Hat SEO. In this article, I will analyze what exactly is Black Hat SEO. I will also give examples of Black Hat SEO that you need to avoid.
In simple terms, White Hat SEO is best SEO practices, in other words, White Hat SEO is legit SEO methods approved by search engines and other experts. Contrarily, Black Hat SEO is bad SEO practices, in other words Black Hat SEO is unethical and illegal SEO methods that are not approved by search engines like Google, Yahoo, Bing etc. Black Hat SEO, also called Grey Hat SEO sometimes, is artificial methods implemented on your site to improve your ranking on search result page. Here are some of the Black Hat SEO Strategies that you need to avoid.
Keyword Stuffing: Generally keywords on your content should be less than 5 percent. In other words, in an 1000 words article you can repet your keywords only 50 or less times.
Article Directories/Web Directories: In order to build backlinks, a lot of people start submitting their links on various web directories and article directories, this is also Black Hat Method. Article directories and web directories are referred to as link farm
PBN: PBN or Private Bog Network is a networks of blogs that are primarily created to build backlinks for your site. You should also avoid this.
Buying backlinks: When you pay someone to build backlinks for you, this is also Black Hat Method.