Determining how to promote your business can be an ongoing challenge. If your business is new, you may not know how to advertise your business to get your name known. If you’ve been in business for years, you may be wondering how to market your business effectively when the promotional methods you’ve always used aren’t working very well. The way customers shop for what you sell may have changed, their needs may be different, or you are missing younger, new customers with your outreach efforts.