Building brand awareness and generating interest in the company's goods and services are the main goals of marketing. In order to attract and engage potential customers, this frequently entails conducting market research, identifying target demographics, producing message and creative content, and employing a variety of channels (such as social media, email marketing, or paid advertising). Contrarily, sales is concerned with turning those potential consumers into paying customers. This frequently entails more one-on-one, direct encounters with prospective clients, such as making sales calls, delivering presentations, or negotiating contracts.