The enhancement option is generally easier, and is what my own company originates from. If you’re not someone who naturally realizes that, when there’s a problem, there’s an opportunity there, then try to think back to when you last got frustrated at anything. Somewhere, lurking in those memories, you’ll find a problem that can be solved. It could be general, or it could be a process within a vertical industry (for example, a project management fix within a creative agency).
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The enhancement option is generally easier, and is what my own company originates from. If you’re not someone who naturally realizes that, when there’s a problem, there’s an opportunity there, then try to think back to when you last got frustrated at anything. Somewhere, lurking in those memories, you’ll find a problem that can be solved. It could be general, or it could be a process within a vertical industry (for example, a project management fix within a creative agency).