Google will always keep updating their service algorithms from time to time in order to make sure everything is working on a smooth playing ground for everyone when it comes to ranking. I can remember when using website meta tags used to work for getting your site to rank. But in 2009, Google stopped it after updating their algorithms because keywords meta tag was being manipulated by website owners ranker. For those working with that strategy, they were cut off and so they have to look for another means to get by.
Which recent Google algorithm updates have affected your SEO strategy?
Which recent Google algorithm updates have affected your SEO strategy?