Do you feel going there is worth it, considering other things? Well, just cause a place has the cheapest dot coms doesn't mean it's a good choice, necessarily. For instance, if you have to pay more for a .com, but get some free or cheap benefits, then why not pay the larger price? Would you agree? Anyway, a lot of people have such brand loyalty that they'd rather stick with what they have despite the larger price and/or lack of benefits.