What role does content play in marketing

[Kane]

Content marketing is one of the most popular marketing methods. THis marketing method involves promoting, products, services, or even businesses (including blogs, forums, or websites) through different kinds of content to reach the target audience. In order to use this marketing method, you need to create quality content, content that can engage a lot of people.

 

[Grant]

Content is king! Simple as that. Without content, you have nothing. Content is what we use marketing for, to bring people in to view said content. It has to be quality content to keep users around and coming back.